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Getting to know your customers
In terms of numbers, you could survey as many as thousands of potential customers or interview as few as five or six current customers just be aware that you lose statistical validity with smaller pool sizes. 4. Study analysis. The analysis should be pretty straightforward. You are looking for two things: themes and differences in answers between groups.
Thematic analysis can only really be done manually you have to pick through all the raw data, particularly quotes, looking for common messages (such as 'your sales materials don't really tell me what you do').
A good way to do the comparative analysis is to use the answers from the internal interviews as the anchor (since what your own people believe is where you are starting from as a business), and then compare the answers from the other groups against this data. More>>
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Lender Lead Solutions Adds Kirk O'Connor to Wholesale Reverse Mortgage ...
-Lender Lead Solutions, a comprehensive reverse mortgage services company and a division of World Alliance Financial Corp., recently named Kirk O' Connor director of sales. O' Connor is responsible for managing customer relationships for the northeastern region of the United States. "Kirk' s extensive industry knowledge and experience is a valuable addition to our wholesale operations," said David Peskin, chief executive officer of Lender Lead Solutions. "We are very pleased to add such a qualified executive and we are looking forward to the contributions and leadership he will bring to our wholesale reverse mortgage processing operations." In addition to his position as director of sales, O' Connor is on the board of directors for the Massachusetts Mortgage Association and is a certified senior advisor. More>>
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Norwegian Government Pension Fund Dumps Wal-Mart and Freeport on ...
The $230 billion global fund--one of the largest pension funds in the world--cited Wal-Mart for systematic human rights violations and Freeport for serious environmental damage. SocialFunds.com -- Last week, the Norwegian Ministry of Finance announced its divestment of two companies--Wal-Mart (ticker: WMT) and Freeport McMoRan Copper and Gold (FCX)--from the global portfolio of the Government Pension Fund based on recommendations by its Council on Ethics. The fund excluded both companies for contravening Point 4.4 of its Ethical Guidlelines that "constitute an unacceptable risk of the Fund"--Wal-Mart for "complicity in serious or systematic human rights violations" and Freeport for "severe environmental damage."
The Freeport exclusion represents the first time the fund has invoked the environmental damage provision, while the human rights provision was cited in a call to divest from Total (TOT) late last year for complicity in human rights violations in the Yadana gas pipeline in Burma that the Ethics Council denied. More>>
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